Gucci
La Famiglia - Mistery Unfolds
March 2026
AI image, Full AI video, Creative direction, Art direction, Storyboard,
AI production pipeline, Video generation & refinement
For the launch of La Famiglia, an interactive digital experience turning storytelling into participation, I developed AI-generated visual content, video, and distinct characters that bring users into a mysterious investigation set inside an exclusive villa, where each interaction reveals a new clue.
@ MONOGRID